We collaborated with Grupo Niche to turn Búscame into a lyric video told through mobile messaging. Lyrics appear as conversations, reactions, and animated type. A playful, emotional dialogue built for a contemporary audience.
We collaborated with one of the most recognized salsa bands in the world, Grupo Niche, to create a lyric video that transforms Búscame into a narrative-driven visual experience. Built around the familiar language of mobile messaging, the story unfolds as a dynamic chat—where lyrics appear as conversations, reactions, and moments of connection.
Animated typography and interactive memojis sing and respond to one another, bringing the song to life in a playful, contemporary way. The result is an engaging and emotional piece that amplifies the music while creating a relatable, modern visual language that resonates with audiences.
