COMO was created as an internal brand system for an animation studio — a visual exploration of motion, energy, and controlled chaos. The goal was to embody the spirit of creation itself.

Inspired by the idea of “commotion,” we developed a cast of playful characters built around timing, exaggeration, and expressive movement. Their forms felt elastic and dynamic — like keyframes coming to life. Squash, stretch, anticipation, and impact weren’t just principles — they were personality.

The system allowed the studio to communicate culture, creativity, and fun through animation-first storytelling rather than static branding.

The result was a flexible character universe that celebrated motion at its core — energetic, expressive, and unmistakably built by animators.