In collaboration with NBCUniversal & Telemundo.

For Miss Universe 2024, the visual direction centered on one idea: radiance. Inspired by the natural geometry of a diamond, we built a graphics system driven by light, refraction, and caustic patterns — capturing the way brilliance multiplies when illuminated.

Rather than relying on ornamental glam, we leaned into the physics of beauty. Faceted surfaces, prismatic light streaks, and crystalline transitions created a look that felt modern, dimensional, and internationally sophisticated.

The package extended across broadcast elements — show open, transitions, lower thirds, and environmental visuals — forming a cohesive identity rooted in clarity, elegance, and impact.

The result was a luminous visual language worthy of a global stage.