As part of Primal’s “More Time in Their Prime” campaign, we partnered with Brandon Agency to develop the cinematic imagination sequences that revealed how pets feel at their best.

Working alongside trained animals — including Journey the dog featured in the Lamb Chop spot — we studied real living environments to ground each sequence in authenticity. From there, we digitally expanded their worlds through CGI environments and seamless VFX integration, transforming everyday spaces into expressive reflections of vitality and joy.

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Each world was crafted to feel heightened but believable.
Blending practical footage with detailed 3D builds, natural lighting, and subtle visual effects that supported the emotional core of the story.

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The campaign went on to earn a Gold VETTY Award, recognizing excellence in animal health marketing. More importantly, the work helped communicate Primal’s mission clearly and memorably: when pets are nourished well, they live vibrantly.