This spot was built around the introduction of Larry, the character at the heart of the commercial. Our focus was on bringing him to life in 3D—shaping his form, personality, and movement to feel immediate, expressive, and grounded on screen.

Every creative decision was made to let Larry lead the narrative. Through his interactions with the world around him, the spot creates a playful sense of curiosity while naturally guiding attention toward the product. The result is character-driven storytelling that feels charming, clear, and memorable.