Creatine is one of the most trusted supplements in training — simple, proven, effective. With the launch of new flavored COR-Performance® Creatine, the goal was to elevate that reliability with a more engaging daily experience.

We built bold, clean visuals that emphasized strength, mixability, and precision. Flavor became energy in motion — dynamic color systems, controlled liquid movement, and grounded product hero shots that reinforced performance credibility.

The result was a launch film that felt powerful, modern, and disciplined — staying true to Cellucor’s training-first identity while introducing a fresh layer of approachability.

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