This project introduces playful, character-driven moments for Chick-fil-A’s Summer of Cows. Short-form animation defines each cow through performance and timing. A light system built for app and social.
This project introduces a new set of character-driven moments for Chick-fil-A’s Summer of Cows campaign. Built for short-form and app-based experiences, the animation focuses on defining each cow’s personality through performance, timing, and playful physicality.
Alongside the in-app promotional spots, we also developed a full suite of social-ready assets—including email animations, GIF packages, and supporting content designed for quick engagement across platforms. The result is a series of light, expressive pieces that expand the personality of the Chick-fil-A universe, drive participation, and bring the campaign to life across both digital and social touchpoints.